Folder: S.F. Theaters-Orpheum.
Printed on back: "For the first time in 25 years the Orpheum marquee changed its name officially to 'Cinerama.' The new sign was erected today to replace the old Orpheum sign. On hand to witness this change was a member of the San Francisco Welcoming Committee for Cinerama, Mrs. Allen Schumacher, who is also a member of the Jr. Chamber Women's Auxiliary.".
Negative #8392