Folder: S.F. Merchandise Mart.
Newscopy: "An Aladdin's Cave of treasures is housed in an enormous block-long building at 1355 Market st. - the Western Merchandise Mart. But like Aladdin's Cave it takes an 'open Sesame' to see the eye-popping treasure guarded by Mary Reames, the receptionist who serves as combination cop and diplomat. Alas, Mrs. S. F. Housewife will not be able to go beyond the Mart lobby..."