Folder: S.F. Businesses-Macy's.
Newscopy: "MODERN MERCHANDISING took another bow today with opening of Macy's new second-floor annex, doubling floor space for a complete line of budget shops. This shot, taken from the annex looking toward the rebuilt original second floor, shows the curving ceiling guide to Macy's 'boulevard' aisles for the main customer traffic flow. Lighting is an improved fluorescent type, combined with incandescent spots, to reproduce natural sunlight and show up colors in their actual shades."
Negative #7958