Folder: S.F. Transportation-Cable Cars-Lines-California Street.
Printed on back: "Cookie, one of Al Williams' parrots, yesterday played an important part in 'launching' the California Street cable car sponsored by the Papagayo Room. Right on cue the parrot grabbed the cord and clanged the bell to signal the beginning of car number 21's 'maiden' trip for the new sponsor. In the near future cars will be sponsored to the tune of $1,200 each, per year. Funds so raised will help to defray the transit company's operating deficit. The man with the big smile is Al Williams, unofficial 'Mayor of Nob Hill.'"
"Cal-Pictures photograph."
