Folder: S.F. Transportation-Cable Cars-Lines-California Street.
Printed on back: "San Francisco is sometimes thought of as a city for sophisticates. Actually, it's a fun town for all, especially the young. The cable cars' 25c fare buys a roller-coaster ride up two soaring hills, down three swooping dales. Other small fry favorites: the Bay cruise boats, old-time sailing vessels, a fabulous zoo and fairy tale village.".