Folder: S.F. Pacific Telephone & Telegraph-Night.
On back: "Again this year skyscraper crosses, outlined by lighted windows, on the north and west walls of The Pacific Telephone and Telegraph Co. 26-story building at 140 New Montgomery street, will be used to observe Easter week. The two crosses will be as high as a twelve story building and will be visible at a distance of over five miles. Photo from THE GENERAL INFORMATION DEPT., THE PACIFIC TELEPHONE & TELEGRAPH CO., 140 NEW MONTGOMERY ST., SAN FRANCISCO.".