Folder: S.F. Streets-Mission-1940's.
Newscopy: "MIRACLE MILE CARRIES OFF TOP HONORS--The mission district is accustomed to carrying off top honors for its colorful decorations in connection with various city-wide events. The 'Miracle Mile' won first prize for its Christmas 'dress' in 1949 in the competition sponsored by the Retail Merchants Association of the San Francisco Chamber of Commerce. This view, looking south in Mission street, exudes holiday air."
Printed on back: "FIRST PRIZE WINNER IN DISTRICTS CONTEST--The Mission District's 'Miracle Mile' captured top honors in this year's District Christmas Decorations Contest, sponsored by the Retail Merchants Association of the San Francisco Chamber of Commerce. Shown above is a portion of the district's mile-long street decorations featuring mission bells made from spun glass. First prize - a huge gold cup - will be awarded representatives of the Mission District at a special Awards Dinner at the St. Francis Hotel January 11. Judge Theresa Meikle, chairman of this year's judging committee, and Mayor Elmer E. Robinson will present the awards."
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